1 de novembro de 2009

"That is functionally insane " ou a irracionalidade do "capitalismo" norte-americano



Al Gore tem novo livro sobre o  problema do aquecimento global, mas, agora, incidindo sobre as soluções. O que se transcreve abaixo é de um artigo da Newsweek:

"[...]In the obligatory chapter on wind, he writes that it is cheaper and faster-growing than any other renewable except geothermal, and competitive with fossil fuel in some places and for some uses. (Wind supplies just over 1 percent of U.S. electricity, but the DoE projects that could easily reach 20 percent by 2023.) Gore doesn't try to pick winners, instead taking an "all of the above" approach. He is predictably bullish on efficiency, noting that McKinsey & Co. released a report in July concluding that replacing inefficient motors, windows, and other energy guzzlers with high-efficiency ones could cut U.S. energy use 23 percent by 2023.

So, if efficiency is so great and saves so much money (leave aside the CO2 part), I ask, why don't businesses do it? "You know, I was raised in an Enlightenment-influenced family," Gore says. "Both my parents were such believers in the preeminence of reason, and I still believe all that." Other people, not so much. Gore offers a disquisition on how U.S. utility regulations make it more profitable to waste two thirds of the energy in the fuel they burn than to capture waste heat and make it move electrons. But there is also the irrationality factor, which drives him crazy. In a poll, he says, 80 percent of CEOs and CFOs said they would not spend money to make their factories more efficient and save money in the long run if it hurt their next-quarter bottom line. "That," says Gore, "is functionally insane. [...]"

Al Gore's Climate-Change Evolution | Newsweek Environment | Newsweek.com 

(via The must-read solutions book — “Our Choice: A Plan to Solve the Climate Crisis” by Al Gore. « Climate Progress

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