27 de fevereiro de 2010

É sobre algumas idéias feitas quanto à inovação, mas tem aplicação em outros domínios

"5. 'There is a huge gap between how an innovator sees the world and how others see the world. Howard Aiken, a famous inventor, said, 'Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats.'' 

6. 'The love of new ideas is a myth: we prefer ideas only after others have tested them. We confuse truly new ideas with good ideas that have already been proven, which just happen to be new to us. The paradox is that the greater potential of an idea, the harder it is to find anyone willing to try it.”"

"9. 'The myth that the best idea wins is dangerous. The goodness or newness of an idea is only part of the system that determines if it will win or lose.'

Ten Myths of Innovation:  Scott Berkun, The Myths of Innovation

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