O que os outros vão fazendo, e mais um exemplo de um pequeno empurrão ("nudge")

"This fall, 50,000 Massachusetts power customers are getting their first energy report cards in the mail. Just as in school, they’re being judged against their peers, with the model citizens getting smiley faces and the laggards getting advice for cleaning up their acts. Until now, these homeowners could only judge their own energy use by their month-to-month bills. The new Home Energy Reports (HERs) compare their energy use to that of neighbors with similar demographics and similar size homes. Officials hope the peer pressure encourages users to take a few simple steps to stop wasting electricity — and money.[...]"  

"[...] In 2007, Cialdini and colleagues conducted an experiment that involved placing one of four door hangers on the doors of participants once a week for a month. The door hangers informed residents that (1) they could save money by conserving energy, or (2) they could save the earth’s resources by conserving energy, or (3) they could be socially responsible citizens by conserving energy, or (4) the majority of their neighbors tried regularly to conserve energy. Although residents reported that they would be least influenced by their neighbors’ energy usage, this was the only type of door hanger information that led to significant efforts to conserve energy.[...]"

Continuar a ler em Keeping Up With The Joneses to Save Energy | SolveClimate.com. Sobre o "nudge", o pequeno empurrão, ver também aqui e aqui.